Recently I've had an experience of what I consider to be exceptional rather than just good customer service. I wanted to buy a new laptop. First, I wanted to find a suitable one online, but I was overwhelmed by the number of options available. In the end, I decided to go to a reputable electronics store as it was too expensive a purchase for me to throw money away and buy the first thing I saw online.

When I entered the store, one of the sales assistants greeted me. He waited for some time to let me look around, then approached me only after I made eye contact with him, showing I needed his assistance. The guy introduced himself and started asking me a lot of questions to find out what exactly I needed. While listening, he didn't interrupt me, he listened to me really carefully and did want to find the right solution for my individual needs not just sell me something because that something would pay him more. Also, he was knowledgeable about the product and very patient. If I'd been him, I would have killed me as I asked a dozen silly questions, and some of them more than once. Unfortunately, the laptop I'd chosen appeared to be out of stock, so he offered to contact other branches to find the model I wanted. Again, he didn't try to sell something what I didn't need. That is where I would say normal service ends. Of course, I agreed to wait a bit.

It took him about a week to find the laptop I wanted, but, in the meantime, he phoned me a couple of times to let me know how it was going. I think it it the intermediate phone calls that made this exceptional. He let me know that he hadn't forgotten about me. It may not sound like much, but it really made me feel valued as a customer. In my opinion, he went beyond what the company would require or expect to find a positive solution and to provide me with good service. And I really appreciated that.