Well, nowadays shops try to attract customers by having a strong online presence, regularly updating their social media accounts and store's website. They also appeal to customers by having sales and adding a bit of urgency to their offers, I mean using a strong call to action such as 'Be quick' and 'Buy now'. For making visitors buy when they are already inside the shop, shop managers organise an effective store layout, make customers feel valued and appreciated and offer points or rewards to attract repeat business.